La Figa and The X Factor: Reyshard Elsemaj

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Everybody who has seen our book La Figa: Visions of Food and Form or been to one of our live events is no doubt familiar with our signature coffee image, featuring a beautifully androgynous male model. What you probably do not know yet is that this is Reyshard Elsemaj – an incredibly talented singer who is a contestant on the new TV program “The X Factor”. He will be making his first appearance on the show very soon. Given the level of his talent, we think he has a great shot at winning the competition, and taking home a $5,000,000 recording contract.

This album features a selection of bonus images of Reyshard, taken at our La Figa photo shoot in late 2010. The complete album can be found on our Facebook page, but here are a few highlights…

Our signature coffee image

Matt did some publicity shots for Reyshard before the La Figa shoot.

Another publicity shot.

It was tough, but we ended up not including any of the smiling images in the book.

Another one we wish we could have included in the book.

One of the "Making Of" images.

The last shot of the day.


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La Figa: Visions of Food and Form is a book featuring a spectacular collection of sensual photography – models wearing nothing but the edible creations of James Beard award-winning chef Tiberio Simone. Using the human body as his canvas, and natural fresh ingredients as his paint, Simone’s elegant and tasteful nude images are the culmination of a five year collaboration with photographer Matt Freedman.

$39.95, 192 pages, Hardcover
• 160+ images
• 20 Recipes
• 40 Essays about food, love, and life

Next Generation Indie Book Awards Winner: 2012 Coffee Table / Photography Book of the year.